Our portfolio of hotel, restaurant, and resort management has enabled us to grow through the years synergistic relationships with the world’s most talented, award-winning culinary and patisserie chefs.

Taylor Burr Virina: Award-winning Culinary (Taste of the Town, Wine & Food)

Transforming Dormant Property Asset

Taylor Burr Virina

In partnership with collaborative ad agencies, this winning formula of Augmented Hospitality that blends food & beverage personalities and dynamic property partners not only delivers successful onsite-activation programs but compelling content capable of doubling earned media values in a sustainable manner.

Extensive Hospitality and Branded Activations Portfolio

“eBIMs and Virtualization initiatives provides global brands a sustainable metaverse strategy.”

Taylor Burr Virina
Strategic Partnerships with the Premiere Properties

“Digital Twins offer property clients the ability to transform dormant brand assets.”

Brand Asset Transformation Portfolio: Howard Hughes, Philips Lifestyle

Waterway Square

Popups Portfolio: Food & Wine, Arts & Food Fest, Taste of the Town

The Woodlands’ trendiest food scene was a natural spot for me to explore. Much of Howard Hughes’ popup efforts and Food & Wine events/competitions highlighted the Waterway area.

— Taylor Viriña and The Woodlands’ Waterway Square
Taylor Viriña and Chef Ryan Witcher

Viriña shares “Chef Ryan Witcher (formerly with Marina Sands and Tavern on the Green) gave me my first break into the industry. I’ll forever be grateful for his mentorship, as well as the support of the other executive chefs at Howard Hughes at the time.”

“It was a dynamic moment in my career — the chaos of Hurricane Harvey, the award-winning drive of my bosses, and a team composed of folks from everywhere willing to take risks,” Viriña adds. “What I do now I strive to meet that baseline I learned early on with these chefs who took a risk bringing me on-board.”

Popup @ The Woodlands Waterway Marriott

Restaurants + Bistros

Award-winning Howard Hughes Culinary

After graduating from New York Film Academy, I did production work for ad agencies on both sides of the Pacific. And upon meeting 1 of the people whom I most admired, I took his advice and left New York City to join Howard Hughes Corp. (being a cinephile, I was of course a Scorsese fan and loved ‘The Aviator’).

I focused on Social Media Marketing for the brand, creating content for publishing and online. I would then get my break and join the Culinary Team under Executive Chef Ryan Witcher alongside Exec Sous Chef Charlie James and Exec Corporate Chef David Morris.


Partnerships with Leading Hospitality Organizations

Chef Willis is not just an invaluable colleague and partner, myself and the rest of the team learn so much from his experience opening restaurants for Tillman Fertitta and his 20+ years in the industry.

— Taylor Viriña on Executive Chef Jason WIllis
Find out more of our OnDemand Branded Activations •

Chef Willis’ long line-up of achievements after graduating from Culinary Inst. of America are of course impressive, but what I enjoy most about his style is his growing up in Singapore and London — and how he brings that to the plate.

— Taylor Viriña on Executive Chef Willis and the Asian Bistro Project